This paper is devoted to study of development and also spread of information and communication technology, including activity of mobile operators and telecommunications satellite in Azerbaijan. In the study work, particular emphasis is laid on conducting marketing in order to investigate the current condition of communication technology, and also the role of related subjects of entrepreneurship as key players in the market. With applying marketing, the advantages and also existing problems in this sector are revealed. The carried research allows determine the socioeconomic effect of communication technologies, as well as business strategy and the peculiarities of functioning of mobile operators with taking into consideration interests of customers in Azerbaijan.